About this experience
In this course, we'll cover 5 types of emails that you should be sending in order to nurture, engage, and convert your subscribers. We'll discuss content strategy, cadence, and how to automate campaigns based on subscriber behavior and defined criteria.
By the end of the course, you'll be ready to create and implement these emails for your own program, resulting in increased engagement and conversions for your brand.
In this workshop, you’ll learn:
How to create engaging emails for each phase of your customer lifecycle
How to set up crucial triggered email flows based on subscriber behavior
How to plan your promotional email calendar and devise a successful content strategy
About the instructor
Mary Miller is an email marketing veteran with a very well rounded set of skills. From strategy to production and deployment to analytics, she has experience building and running successful email programs for a variety of industries including retail, entertainment, subscription services and B2B.
Currently, Mary is a CRM & Email Strategist at Tinuiti, a performance and data-driven digital marketing agency. She spends her free time attending concerts, watching sports, traveling, and baking elaborately decorated treats for her friends and coworkers.
To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.
We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: firstname.lastname@example.org