Growth Lab

Boost Your Sales with Conversion Rate Optimization


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

The fastest and cheapest way to grow your sales is through Conversion Rate Optimization. Sign up today and learn how CRO can uncover low hanging opportunities for your brand.

After attending this class, you will understand why CRO is crucial to every business and how you can start using professional tactics and strategies to start boosting your sales.

In this workshop, we’ll take a look at:

  • Why you are losing money every day if you are not doing CRO
  • How to analyze your Shopify site and identify conversion killers
  • How to build A/B tests that prioritizes highest revenue gains
  • The testing cycle and how to minimize the likelihood of a losing test
  • Shopify case studies and the sales growth driven by CRO efforts
  • Live review of your website to identify high priority opportunities
  • Industry best practices that you can start using immediately

  • About the instructor

    As a digital marketer at Tinuiti with over five years of dedicated Conversion Rate Optimization experience at the agency level, Felicia has achieved various clients’ optimization goals in e-commerce RPV, lead-gen conversion rate, conversion funnel optimization, user experience optimization, and more.

    Fusing the learnings taken away from formulating and analyzing over 700+ A/B and multivariate tests, she’s proved her testing strategy to be equally data-driven as it is results-driven.

    Her passion with CRO lies in merging experimental outcomes alongside quantitative and qualitative research, turning user behavior learnings into actionable testing strategies focused on improving client's ROI.

    Outside of work, she loves new experiences with her friends but only after she’s had her coffee. She’s obsessed with her dog, Truffle, and spends every moment of free time with her. If she’s not training Truffle or at the beach with her, you’ll probably find her binge playing video games.

    Our refund policy

    Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

    Drop by for a visit