Growth Lab

Branding Masterclass: How To Build Yearlong Success After Black Friday


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

BF/CM is almost here - and almost over. So then what?

Join us for this exclusive session as our expert instructors help you build your post-holiday plan for your own business. We'll deconstruct in-person the branding tactics and strategies of mature ecommerce brands and discuss how to best apply them to your own. This one-time class will feature:

Surviving Brand Puberty:
How a more mature visual identity helped one brand capitalize on holiday scale and 2x yearly revenue

The Secret To Customer LTV:
Hint: it also plays a role in healthy relationships

Brand Optimization Quiz:
We'll share the same tool we run our biggest clients through to help you identify what areas to tackle next in your brand's development

Q/A Session With Ecommerce Branding Experts:
Get professional opinions and support on how to apply the topics shared in this session to your business

About the instructors:

Alex Maldonado manages the branding team at Common Thread Collective. From media buying, to copywriting, to consumer insights — Alex is always trying to discover new ways of balancing story and structure to compel people to action.

Jonathan Dickson is an experienced Designer with a demonstrated history of Design Thinking, Advertising and Brand Strategy. Having worked on a wide variety of projects in Tech, Apparel, Social Good, and local business, he is a versatile designer able to execute creative that is a perfect fit for any industry. With his experience in print production, UXUI design, Environmental Design, Digital Advertising, and Logo Design, Jonathan is a seasoned creative that makes the most out of brands at every touch point.

Our refund policy

Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.

Additional information

To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

Drop by for a visit