Growth Lab

Content Masterclass: How To Develop World-Class Creative For Your Brand


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

Every brand needs to create world-class content to build and nurture relationships with customers long-term. Join us for a new session and learn how to design and implement a strong content marketing strategy for your brand.

Our expert instructor will guide you step-by-step through the content creation process, from understanding what type of content to create, to working with freelance writers and photographers, to publishing your content for maximum results.

In this workshop, you will learn:

  • How top brands leverage content marketing
  • How to create content tailored for your brand
  • How to work with writers and photographers
  • How to apply SEO best practices to your content

  • About the instructor

    Phat X. Chiem is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Phat helps brands and nonprofits tell their best stories through engaging content, and has consulted with numerous Shopify businesses.

    Prior to establishing StoryCraft, Phat spent years as a senior editor at Yahoo, managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for He holds an MBA from Pepperdine's Graziadio School of Business and Management.

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

    Drop by for a visit