Content Masterclass: How To Develop World-Class Creative For Your Brand

About this experience

Every brand needs to create world-class content to build and nurture relationships with customers long-term. Join us for a new session and learn how to design and implement a strong content marketing strategy for your brand.

Our expert instructor will guide you step-by-step through the content creation process, from understanding what type of content to create, to working with freelance writers and photographers, to publishing your content for maximum results.

In this workshop, you will learn:

About the instructor

Phat X. Chiem is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Phat helps brands and nonprofits tell their best stories through engaging content, and has consulted with numerous Shopify businesses.

Prior to establishing StoryCraft, Phat spent years as a senior editor at Yahoo, managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for OZY.com. He holds an MBA from Pepperdine's Graziadio School of Business and Management.

Additional information

To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.

Accessibility

We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: losangeles@shopify.com