Growth Lab

Facebook Masterclass: Create Winning Ad Campaigns for BFCM


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

When you’re just getting started, creating Facebook Ads can be overwhelming. Join us for a new session and learn how to design and build winning ad campaigns for BFCM.

This masterclass will focus on the basics of design and design strategy and get you started on how to concept your design to fit within the funnel. From prospecting to remarking. Once designed, we will show you how to build out the basic funnels for your Facebook campaigns.

In this workshop you’ll learn:

  • Basic AIDA* design principals
  • Design ads using the AIDA principals for basic full funnel designs
  • How to build a basic full funnel structure within Facebook Ads Manager
  • Build out your Facebook audiences with recommended exclusions
  • How to build out Facebook ads with AIDA creatives 

  • *AIDA = Awareness, Interest, Desire, Action


    About the Instructors

    Lauren Schwartz is Design Manager at Common Thread Collective, where she oversees the creative ideation and strategy around creative for the growth teams. She is passionate about small business success and has over a decade of design experience. Schwartz loves every aspect about design and design principles.


    Ashley Elfend is a media buyer at Common Thread Collective, one of the top agencies in the Orange County/LA area. She is passionate about Facebook ads and what factors drive a consumer to purchase. Some of her clients include a silicone wedding ring brand, a female wellness company and a modern sneaker brand. She loves helping all entrepreneurs, no matter how big or small they are.


    Our refund policy

    Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

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