About this experience
This workshop is intended for people who are new to Google Ads, and are looking for direction on getting started. Within Google Ads there are a multitude of campaign types you can choose to run. But for online merchants—Shopping campaigns are arguably the best place to start.
In this session we’ll start by defining exactly what Shopping campaigns are. How are they different from other campaign types? And why are they a good place for new online merchants to start?
Then we’ll go through the entire setup from start to finish. Bring your computer and follow along in your own account, and leave with an up-and-running Google Ads Shopping campaign.
After we get a basic setup in place we’ll work through a systematic approach for ongoing account management and optimization
In this workshop, you’ll learn
How to set up a new Google Merchant Center account
How to connect Google Ads to Google Merchant Center
How to install the Google Shopping app to Shopify and connect to Google Merchant Center
How to set up conversions in Google Ads
How to set up conversions in Shopify
How to create a Smart Shopping campaign
How to determine daily and monthly budget
How to look for your ads—what should you expect to see
How to measure ongoing performance
About the instructor
Tony Chopp is the Director of Paid Search at Common Thread Collective, a digital marketing agency in Orange County, CA. He specializes in creating high-performing paid search marketing strategies and eCommerce customer acquisition programs that drive conversion and ROAS. Recent accolades include Winner — “Best Use of Analytics” at the 2018 annual IMPACT Awards and 5th place overall for Marin’s “Biggest Search Geek” contest out of over 3,000 global participants.
Our refund policy
Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.
To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.
We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: firstname.lastname@example.org