Growth Lab

Grow Your Ecommerce Sales with Powerful Storytelling


777 South Alameda Street, Los Angeles, CA 90021, USA


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

The direct-to-consumer movement is forcing brands to engage with their consumers in entirely new ways. Today, the best brands know they need to create authentic, emotional connections with their customers to thrive.

Storytelling is one of the most powerful ways for your brand to connect with your audience. If direct-to-consumer is the new retail, storytelling is the new marketing.

In this workshop, you’ll learn:

  • How to tell your brand story to inspire a fanatical following
  • How to use story-driven frameworks to better position your brand
  • How stories can exponentially increase the value of your products
  • How to create a lasting connection with your customers through stories

  • About the instructor

    Phat X. Chiem is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Phat helps brands and nonprofits tell their best stories through engaging content, and has consulted with numerous Shopify businesses.

    Prior to establishing StoryCraft, Phat spent years as a senior editor at Yahoo, managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for He holds an MBA from Pepperdine's Graziadio School of Business and Management.

    Student Discount

    We offer a 20% discount to all students who shop with us at Shopify LA and show a valid school ID at checkout. Please note, this offer cannot be applied to any previous purchases. Offer is not redeemable online or on any Shopify Hardware.

    Our refund policy

    Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

    Drop by for a visit