Shopify LA

How To Get Your Brand (Or Yourself) Press Coverage

Location

777 S. Alameda Street, Unit 100, Los Angeles CA, 90021

Duration

2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

We all know content on the internet is fleeting. There’s a main character on Twitter every day, and you almost never want to be that. Instagram’s algorithm changes so frequently it’s impossible to hack, and despite being able to see their every move online, getting someone in media talk to you and write a story about your brand seems nearly impossible. While it’s common knowledge that strong branding and a good social media strategy can pull in press on it’s own, understanding the media space and being able to successfully pitch yourself or your brand is invaluable. We are bringing a panel of editors and a skilled publicist for insights on how to get press for your brand. During this talk we will discuss press relations, what a publicist actually does, the type of press you should be looking for, how to talk to media people (before and during an interview) and everything in between.

Panelists

Nick Dierl, Co-Founder of Orienteer

Nate Erickson, Freelance Editor

Naomi Elizée, Assistant Market Editor at Vogue

Moderator

Rae Witte, Freelance Journalist

Additional information

To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.

Accessibility

We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: losangeles@shopify.com

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