About this experience
The two greatest influences on purchase decisions are price, and a recommendation from somebody you trust. Those “somebody’s” used to be either Michael Jordan on a Nike Commercial or your friend telling you about their new shoes. Today, they are the Mommy Blogger with 50k followers and the Bachelorette winner.
Navigating the influencer marketing space today can be difficult. Who should I go after and when? What level of influencer - Nano or Celebrity? Once I have contacted influencers, what should I have them do? Well, this workshop will answer those questions and show that starting with Micro influencers can be just as, or even more, effective then that Mega-Celebrity you have in mind.
In this workshop, you’ll learn:
How to start your influencer program
Why influencer discovery tools and software is just the starting point
What type of influencers to go after based on your KPI’s
How to outreach to influencers at any tier
Where the true ROI for influencers exists
About the instructor
Cody Wittick is the Co-Founder and Managing Partner at Kynship, an influencer marketing agency located in Orange County, CA.
Prior to starting Kynship with his two other business partners, Cody began his journey at QALO, the brand that created the silicone wedding ring for the active lifestyle. There he grew the ambassador and influencer roster from the ground up - to 85 people including names such as Lebron James, Mike Trout, and Dale Earnhardt Jr. As QALO grew, the influencer roster became as wide-ranging as the product offering: to mommy bloggers, firefighters, outdoors, and even pet influencers.
If it doesn’t have to do with influencer marketing, he enjoys time with his wife, Taylor - at the beach, on a hike, or trying a new coffee shop together. Cody loves his sports teams and is avid about getting outside of your comfort zone - a la traveling or taking self-defense.
To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.
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