Shopify LA

How To Stand Out In A World Where Everyone Wants To Be A Disruptor


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

While the word “disruption” is overused and it seems everyone with an Instagram has a brand, there’s a fine line between something that is conceptually clickbait and innovative methods to market yourself and your brand. During this talk our selected merchants will discuss specific strategies they’ve employed around product releases, partnerships, and pop-ups and how they’ve fine tuned and executed a combination of IRL and URL tactics aligned with each of their own brands to stand out and find success in oversaturated spaces.


John Geiger - Founder of John Geiger Co.

Eleanor Haycock - Co-Founder of Year Of Ours

Peiman Raf - Co-Founder of Madhappy


Rae Witte - Freelance Journalist

Additional information

To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

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