Growth Lab

How to Kickstart Your Amazon Business


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

Amazon is the world's largest online marketplace. It has over 300m active shoppers and nearly 55% US shoppers begin their product search on the platform. E-commerce businesses who are not on Amazon are missing out not only on a lucrative distribution channel, but also on positioning their brand in front of all these people.

Starting your business on Amazon is not easy and Amazon seller support is prominent for providing little or no help. We're here to help you better maneuver the dos and don'ts of Amazon. How to launch your business and how to rank organically by spending less on PPC.

In this workshop, you'll learn:

  • Overview on what it takes to be successful
  • Pro's and Con's of Amazon
  • The difference between Vendor Central, Seller Central and how to sell through FBA and FBM
  • Overview of Amazon's policy and fees
  • How to integrate Amazon with Shopify
  • How to get your products listed and best practices
  • How to grow your business on Amazon and the importance of organic ranking
  • How to optimize your product pages for SEO
  • Benefits of Amazon storefront and Enhanced Brand Content
  • Strategies to get more reviews for your products
  • Intro to Amazon ads

  • About the instructors:

    Daniel Chen is the Head of Media Buying at Hawke Media and Eugene Stark is the Director of Amazon Services at Hawke Media. Hawke Media is a full-service outsourced CMO and marketing consultancy, recognized by Built in LA as one of LA's Top 50 Startups and gold winner for Company of the Year in Best in Biz Awards. Daniel and Eugene helped launched and grow numerous businesses on Amazon for their clients while working at Hawke Media across a variety of consumer products.

    Prior to joining Hawke Media, Daniel has over 17 years of media buying experience and launched multiple brands and products on Amazon for Procter & Gamble and other consumer product companies. Eugene successfully launched two companies on Amazon and he's been building brands on Amazon for the last 5 years.

    Student Discount

    We offer a 20% discount to all students who shop with us at Shopify LA and show a valid school ID at checkout. Please note, this offer cannot be applied to any previous purchases. Offer is not redeemable online or on any Shopify Hardware.

    Our refund policy

    Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

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