Shopify LA

Merchant Mentor Session: Alfred Coffee


777 S. Alameda Street, Unit 100, Los Angeles CA, 90021


2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

Josh Zad, opened his first Alfred Coffee location in 2013 with its trademarked "But First, Coffee.” on tree-lined Melrose Place. After successfully growing to 16 locations now across the U.S. and Japan, Josh has more recently shifted gears and launched his newest concept – Calidad Beer.

With this project, Josh utilized the distinct brand-first approach that defined Alfred and pivoted to create a quality Mexican-style lager with an entirely California attitude. Less than one-year after launch, Calidad can be found in over 800 location across Southern California, including Whole Foods, Disneyland and Erewhon.

Join us for this edition of Shopify’s Merchant Mentor Session, hosted by Jessie Andrews, to hear how Josh founded cult-favorite spots Alfred Coffee and Alfred Tea Roomearning his reputation by CNN as the “Beverage King of LA".

Additional information

To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.


We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact:

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