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About this experience
Josh Zad, opened his first Alfred Coffee location in 2013 with its trademarked "But First, Coffee.” on tree-lined Melrose Place. After successfully growing to 16 locations now across the U.S. and Japan, Josh has more recently shifted gears and launched his newest concept –Calidad Beer.
With this project, Josh utilized the distinct brand-first approach that defined Alfred and pivoted to create a quality Mexican-style lager with an entirely California attitude. Less than one-year after launch, Calidad can be found in over 800 location across Southern California, including Whole Foods, Disneyland and Erewhon.
Join us for this edition of Shopify’s Merchant Mentor Session, hosted by Jessie Andrews, to hear how Josh founded cult-favorite spotsAlfred Coffee and Alfred Tea Room, earning his reputation by CNN as the “Beverage King of LA".
To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.
We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: email@example.com
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We look forward to meeting you!
777 S. Alameda Street
Bldg. 1, Unit 100
Los Angeles, CA 90021