Growth Lab

SEM Masterclass

Location

777 S Alameda St Bldg. 1, Unit 100, Los Angeles, CA 90021

Duration

2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

This 2.5-hour in-depth SEM class will provide the attendees with a crash course in how to manage their accounts like professionals. Management best practices will be shared, along with tips and tricks to improve account health, boost performance, uncover new opportunities for growth. Pertinent technical know-how will be shared, from how to use Google and Bing Editors to conducting competitive analysis. The topics that will be covered include:

  • Intro to Search
  • Engine UI Overview
  • Account Structure
  • Ad Copy, Extensions & URL’s
  • Quality Score
  • Competitive Analysis
  • Targeting Capabilities
  • Google Ad and Bing Ads Editors
  • Search Query Report
  • Ad Copy Analysis
  • Pixels and Tracking
  • Campaign Builds
  • Bidding Optimizations
  • Audience Deep-Dive
  • Account Management Best Practices
  • GDN, Gmail, and YouTube

  • About the instructor

    Milly Beebee joined Tinuiti from a boutique agency where she managed Search and Social media. Her ability to draft and execute nuanced, client-specific tests enabled her to scale most clients 2-15x within the 1st year, while also realizing gains in efficiency such as drops in CPA. Her favorite part of the job is pushing the envelope for clients by mining unexplored opportunities in efficiency and growth.

    Outside of the world of SEM, Milly has set her sights on becoming a master gardener and cook. With over 50 types of veggies and flowers planted in the yard at any one time, she has gone off the deep-end by becoming the garden-version of the crazy cat lady. She is also an avid traveler and is very happy to be mostly fluent in Spanish thanks to a long backpacking trip in South America.

    Our refund policy

    Due to limited seating, we request that you cancel at least 24 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 24 hours, you will lose the payment for the class.

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.

    Accessibility

    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: losangeles@shopify.com

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