Growth Lab

Set Up Klaviyo Like a Pro & Create Your First Holiday Campaign

Location

777 S. Alameda Street, Unit 100, Los Angeles CA, 90021

Duration

2 hour 30 min

There’s a lot to know about running a business and questions will come up daily. Join our educational classes and learn how to get the most out of your business.

About this experience

In this course, we'll cover the basics of getting started in your Klaviyo account, setting up crucial triggered flows, and how to send your first campaign. We'll also discuss segmentation, personalization, reporting, and some tips for planning your BFCM holiday email calendar.

By the end of the course, you'll be ready to create and implement triggered email flows as well as batched campaigns to increase engagement and conversions for your brand.

In this workshop, you’ll learn: 

  • How to set up and navigate key features within your Klaviyo account
  • How to set up crucial triggered email flows based on subscriber behavior
  • How to plan your holiday email calendar and send your first BFCM campaign

  • About the instructor

    Mary Miller is an email marketing veteran with a very well rounded set of skills. From strategy to production and deployment to analytics, she has experience building and running successful email programs for a variety of industries including retail, entertainment, subscription services and B2B.

     

    Currently, Mary is a CRM & Email Strategist at Tinuiti, a performance and data-driven digital marketing agency. She spends her free time attending concerts, watching sports, traveling, and baking elaborately decorated treats for her friends and coworkers. 

    Additional information

    To ensure you don’t miss a thing, please bring your laptop or a pen and paper to take notes. Feel free to arrive early to explore our space, network with others over a cup of coffee, and get comfortable before your class starts.

    Accessibility

    We aim to ensure that people have equal access to all Shopify experiences. Our Shopify space is accessible, but if you require additional accommodations or have any general questions or concerns regarding experience accessibility please contact: losangeles@shopify.com

    Drop by for a visit